NOT THE LITTLE GUY is more than just a phrase—it's a mindset, a symbol of strength, resilience, and the bold refusal to be overlooked. In a world that often celebrates the underdog, NOT THE LITTLE GUY stands tall and proud, reminding us that size doesn’t always matter. Whether it’s a moment of personal triumph or a stand against the status quo, NOT THE LITTLE GUY embodies confidence, courage, and the unwavering belief that you’re capable of more than what others might expect.

It’s a declaration for those who rise above, who aren’t content with being relegated to the background. NOT THE LITTLE GUY is the one who makes waves, who challenges norms, and who thrives when others would shy away. No longer bound by limitations or expectations—this is for the bold, the brave, and the big thinkers who change the game.

NOT THE LITTLE GUY Collection Mascot Organic Cotton Eco Tote Bag from I Am Enough Collection is a great way to say goodbye to plastic. There’s more than enough room for groceries, books, and anything in between. is a celebration of strength, resilience, and self-worth.  

Made with high-quality, comfortable fabrics and available in a range of sizes and colors, this collection is as inclusive and empowering as the message it carries. Wear it as a personal affirmation, or give it as a gift to someone who needs a reminder that they are more than enough.

• 100% certified organic cotton 3/1 twill
• Fabric weight: 8 oz/yd²
• Dimensions: 16″ × 14 ½″ × 5″ (40.6 cm × 35.6 cm × 12.7 cm)
• Weight limit: 30 lbs (13.6 kg)
• 1″ (2.5 cm) wide dual straps, 24.5″ (62.2 cm) length
• Open main compartment

Size guide

  | BAG WIDTH (inches) | BAG HEIGHT (inches) | BAG DEPTH (inches) | STRAP LENGTH (inches) | STRAP WIDTH (inches)
One size | 16 | 14 ½ | 5 | 24 1/2 | 1